Churchill Productions - Timed analysis

0:00 - 0:03 Moving mid shot displaying sergeant Gunnery (introducing the audience to the films genre)
0:08 - 2:12 The soundtrack for the film trailer is a cheery up beet song that references Jesus and God (this difference between the innocence of the song and the war trailer might of been used to just show the contrasting nature of American cheery attitudes to normal life and their severity and seriousness when it comes to war)

0:09 - 0:16 Long shot of soldiers on their beds chanting (implementing the soldier mentality of discipline)

0:17 - 0:20 Wide panning shot of helicopter (starting setting of the Vietnam war)

0:28 - 0:42 Close up shot followed up with wide moving shot of shooting at people (further showing the violent and cruel nature of war)

0:45 - 0:54 Wide shot of explosions, soldiers running with their weapons (showing the havoc of war)

0:56 - 0:59 Mid shot of soldier getting shot in the arm (blood splatters out of his arm violently)

1:07 - 1:10 Mid shot of disturbed soldiers walking (the facial expressions of the soldiers show how the war has effected their mental states)

1:11 - 1:33 Conversation between soldier and sergeant about his badge and helmet (the soldier had a peace badge and "born to kill" on his helmet, the 70's mentality of peace and war side by side)

1:18 - 1:25 Wide shot of explosions and soldiers falling to the ground (showing the uncertainty and surprise tactics of combat in Vietnam)

1:28 - 1:29 Wide moving shot of soldier walking through burning scenery (quick scene, dark lighting)

1:32 - 1:35 Mid shot of Vietnamese man stealing the camera of American soldier (the constant anger shown by citizens of Vietnam towards Americans)

1:36 - 1:44 Wide angle of two soldiers walking and talking about the Vietnamese people (they're supporting the previous scene where a Vietnamese person stole from an American. They live in constant disarray)

1:45 - 1:52 Close up of soldiers face showing his emotional distress and more soldiers walking past burning fields (as the soldiers spend more time in the war zone their emotions turn darker as they face the realism of gruesome combat)

1:56 - 2:02 Mid shot of soldier being interviewed, his lines tell the audience his purpose and the fact that he's prepared for combat when needed (the soldiers main job was to "take combat photos" but he then says that "ill go the the rifle" "if the shit gets too thick" referencing the violent nature of the Vietnam war specifically)

2:02 - 2:07 Another soldier is presented to being interview by a camera crew and is shown to be of less intelligence than the previous soldier (his comment on the question "what do you think about Americas involvement in the war?" was "oh I think we should win". This both shows the naiveness of soldiers deployed to the war and their lack of understanding about the severity of the war)

2:08 - 2:16 Cuts to a black screen with the name of the film and of the director

2:16 - 2:18 Black screen 

Target Audience

Target Audience: A particular group of people that a product or film is specifically aimed at

The Target Audience of Shaun of The Dead would be young adults. Its satirical humour focused on taking classic horror zombie films and pointing out their flaws would appeal to them as they would of grown up watching similar films that they would've seen as repetitive and 'cheesy'.


1) Income brackets - Middle/Upper Class  Overly dressed in jewellery
2) Age - 18-40
3) Gender - Women
4) Race - Indian
5) Location - India/Britain

-This graph identifies the different socio-economic groups that media creators aim their work at
-Shaun of the Dead is aimed at categories C2, D and E


Young and Rubicon 4 C's model

Cross-cultural Consumer Characterisation model

It acknowledges the global nature of media audiences

Divides audiences into 7 types of consumer

MARS
Mainstreamers, Aspirer

Aspirer- materialistic, acquisitive people who are driven by others perceptions of them
Reformer- a person who forms their own judgment, socially aware, most anti-materialistic
Mainstream- everyday people, a collective of the largest group in society, they want value for money, core value for life is security
Succeeder- have a strong orientation, highly organised, self confident, occupy positions of responsibility,

Struggler- live from dad-to-day, only think of paying bills and keeping themselves going, visual impact and physical sensation are an important elements of their brand choices.

Churchill Productions - Detailed research Forrest Gump

Churchill Productions - Detailed research Full Metal Jacket