The Target Audience of Shaun of The Dead would be young adults. Its satirical humour focused on taking classic horror zombie films and pointing out their flaws would appeal to them as they would of grown up watching similar films that they would've seen as repetitive and 'cheesy'.
2) Age - 18-40
3) Gender - Women
4) Race - Indian
5) Location - India/Britain
-This graph identifies the different socio-economic groups that media creators aim their work at
-Shaun of the Dead is aimed at categories C2, D and E
Young and Rubicon 4 C's model
Cross-cultural Consumer Characterisation model
It acknowledges the global nature of media audiences
Divides audiences into 7 types of consumer
MARS
Mainstreamers, Aspirer
Aspirer- materialistic, acquisitive people who are driven by others perceptions of them
Reformer- a person who forms their own judgment, socially aware, most anti-materialistic
Mainstream- everyday people, a collective of the largest group in society, they want value for money, core value for life is security
Succeeder- have a strong orientation, highly organised, self confident, occupy positions of responsibility,
Struggler- live from dad-to-day, only think of paying bills and keeping themselves going, visual impact and physical sensation are an important elements of their brand choices.
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